About Belabumbum

Belabumbum is all about reminding moms and moms-to-be to take a moment to care for themselves.

Our ethically sourced maternity and nursing intimates, loungewear, and activewear balance fashion and function while promoting women’s well-being.

Founded by two friends in 2001, Belabumbum started out as a boutique lingerie line, producing in Brazil (our name, pronounced bela-boom-boom, means “beautiful bum” in Portuguese). When the founders became mothers, their interest in maternity and nursing apparel blossomed — along with their understanding of the importance of moms taking time to care for themselves. Soft and comfortable, Belabumbum’s pieces encourage self-care and bonding with baby.

Beautiful collections that prioritize well-being while nurturing entrepreneurship and job security

This commitment to promoting well-being exists all along our supply chain and manufacturing processes. Belabumbum was founded as a social enterprise — a company that contributes to improved social and economic outcomes as it does business — based on founder Heidi Rauch’s decade of working with women and at-risk youth across Latin America, creating programs to boost employment opportunities, fight substance abuse, and prevent violence. This experience and these values are baked into Belabumbum’s DNA — we prioritize care, ethics, and dignity in all of our work and interactions. The result: Beautiful collections that nurture entrepreneurs and boost job security in nine factories in Brazil, Peru, Colombia, and Mexico.

A global company committed to ethical fashion

In this age of fast fashion, driven by huge multinationals and substandard labor practices, Belabumbum has developed several strategies to keep delivering on these promises:

  • Microlending — We advance microloans to less-established manufacturers to help them stay in the game and grow their business.
  • Fair profit margins — We absorb the discounts that large wholesale clients expect, rather than passing them on to manufacturers.
  • Smart supply chain management — In collaboration with our manufacturing partners, we innovate within existing constraints, focusing on efficiency, agility, and meeting customers’ needs.
  • Pricing — We position ourselves as a better brand, in between budget and luxury.

Belabumbum now has a global reach and is an internationally recognized lifestyle brand — available in the United States, Canada, Australia, Japan, Hong Kong, Europe, South America, and the Middle East. Buoyed by the increased attention to ethical fashion and fair trade, we look forward to continuing to innovate in this arena — while we keep delivering for moms and families around the world.

> Learn more about our Social Mission

Contact Us

If you would like more information about our company or products, please email us at Info@Belabumbum.com. For media and partnership inquiries, please email us at Media@Belabumbum.com. Tel: (800) 813-0655