[caption id='attachment_1030' width='264' caption='Serena Spacer Underwire Bra']
See coverage about Belabumbum's new cup sized bra program in the trade paper Body Magazine
Belabumbum, a Washington D.C.-based wholesaler of lingerie, basics, sleepwear and maternity wear, is launching its first cup-sized bras for the spring/summer 2010 season. The bras will be seen in the Rachelle, Serena and Claudia groupings. Wholesale prices for the bras will range from $18 to $26, and they will retail for approximately $45.
Co-founders and designers of Belabumbum, Heidi Rauch and Alyssa Weiss, reported that they decided to launch cup-sized bras 'in response to increased customer demand' and as way of taking advantage of the poor economy. According to the company, 'they sourced the best technicians in the business, [and] hired professional fit models,' while designing the bras.
Belabumbum merchandise can be found in Anthropologie stores, as well as specialty boutiques nationwide including Azaleas in New York, N.Y., Enelra Lingerie in Brooklyn, N.Y., and Lulus in Riverside, Calif.
Kathy Rodarte, manager/buyer at Lulus, also reported a positive customer response to the brand. 'They do really well [in the store]. The designs and colors always work with current trends of the season, styles are pretty and functional, and merchandise is of a great value. We have carried them for over five years and the brand has developed a customer following.'