Zem Joaquin features our bamboo basics in ecofabulous — a blog about all that is sexy, sustainable, and stylish:

Borrowed-from-the-boys boxers and a worn concert tee may provide adequate loungewear, but the ice cream and sappy romantic movie-ready ensemble doesn’t exactly scream 'sexy.' What does are the bamboo basics by Bela Bum Bum — pronounced 'Bella-Boom-Boom' and meaning 'beautiful bottom' in Portuguese. (Say it with a wink and a smile and a whole lot of attitude.)

Zem is an environmental entrepreneur and activist — and a friend, protegé, and advocate for William McDonough, the green architect and co-founder with Michael Braungardt of the Cradle to Cradle design movement. She also writes for he Huffington Post and House & Garden. Read more on ecofabulous.