• Belabumbum shines in Women's Wear Daily

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    Women's Wear Daily — or simply WWD for the fashionistas — is the bible of fashion. It's been around since 1910. So you'll understand when we tell you that it's almost a religious experience when they pick Belabumbum goodies to illustrate what's hot. This month, they feature our sensuous silvery cami. Click on the image to get a closer look.
  • Racerbacks get Lucky

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    It's July. And for us girls that means just one thing: skimpy, breezy summer clothes. And let's face it. It sucks when your brastraps peek out of your favorite tight tanktop. The solution? A Belabumbum racerback bra. The folks at Lucky magazine get this: 'these gorgeous racerback bras are actually as alluring as they are useful.' Click on the middle and right-hand images to see them bigger.
  • Mothering: Lotus Lace is a 'stroke of genius'

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    This summer, the staff at Mothering got together to pick out their favorite finds, the latest  'strokes of genius' for new moms. On the list is Belabumbum's Lotus Lace nursing bra: 'This yummy confection combines comfort, sexiness, and ease. I can vouch that it also works fine BBE (beyond the breastfeeding era) — the clasps are very unobtrusive.' mce_src='http://buzz.belabumbum.com/wp-content/uploads/2009/07/art_mothering_julaug2007_in-200x181.jpg' alt='Mothering detail, July-August 2007' height='181' width='200'> Click on the right-hand image to see it bigger.
  • Tango to our Girly Gingham

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    We love to update retro classics. Apparently the folks at Tango magazine appreciate this: 'Tiny pink bows and ruffled edges put a finishing touch on Belabumbum's deliciously retro Girly Gingham underwire bra and ruched hipster panty.' Delicious for sure ;) Click on the right-hand image to see it bigger.
  • Olivia boyshort found in a Luxury Spa

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    That Olivia boyshort. She's everywhere! This month, we found her in Luxury Spa Finder. Looking all diaphanous and cool in a beautiful backlit layout. Apparently now she's getting recognized for her great fit: 'Have a full-coverage policy? Olivia tulle-and-lace girl shorts fit perfectly.' Where will we find her next?! Click on the right-hand image to see it bigger.
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