For nearly 20 years we've kept women comfortable and confident in their changing bodies and reminded mamas to take a moment for themselves. We're happy to share expert advice, helpful resources and reminders, and a little inspiration to help support you through your pregnancy, postpartum recovery, and breastfeeding journey.
Every once in a while a journalist interviews you and you click. They just get it: who you are, what you're about. That was our experience this December with Elizabeth Chang, from the Washington Post Magazine. It captures all the great stuff about our company: sassy, sexy fun fashion mixed up with a social mission. (Plus we love that they got a shot of a pregnant Heidi!) We loved the article so much we're posting the whole thing right here for you. Two Business Women Uplift a Foreign Economy With Lingerie BY ELIZABETH CHANG Sunday, December...
'What are YOU Wearing to FFP This Year?' ask Fashion Fights Poverty organizers. The answer: 'Belabumbum!' Wow. Can't get much more love than that. We're flattered! Especially because the topic is so close to our heart. Even closer than our lace camis ;) Belabumbum was dreamt up in 2001 by two college friends, Alyssa Weiss and Heidi Rauch, who strongly believe in well being, laughter, and creativity. Belabumbum was inspired by Heidi’s development work in South America and tales of better fabrics, cuts, and comfort in sunny Brazil. After working for 15 years with street children...
Blueprint's autumn 2007 issue features our diaphanous cotton bra and panties. The story headline? Delicate Sensibility. What they say about Belabumbum? 'Cotton's wearability with a touch of girly ruffles.' Yeah. You got it.
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