For nearly 20 years we've kept women comfortable and confident in their changing bodies and reminded mamas to take a moment for themselves. We're happy to share expert advice, helpful resources and reminders, and a little inspiration to help support you through your pregnancy, postpartum recovery, and breastfeeding journey.
Over the past few months we've been fortunate enough to collaborate with Jessica Shyba of Momma's Gone City on our #BackToMyBelabumbum campaign. When we first started Jessica, a multitasking mother extraordinaire of three beautiful kids, had just found out she was expecting once more. She would quite literally be getting back into her Belabumbum as she embarked on a familiar and thrilling journey to motherhood.
In the time since we announced our collaboration, we've hosted Jessica on two sublime photo-shoots in NYC, put together two accompanying lookbooks and this wonderful behind the scenes video. Most importantly, we've been able to witness all of the wonderful changes she and her family have gone through in prepration for baby Evvie. From anticipation, to the nesting phase, finally to the 'Newborn Fade.' We're so honored to have been a part of her journey and to have documented it as well.
Jessica was sweet enough to share these lovely sentiments about getting back to her Belabumbum.
'I'm wearing mostly really, really beautiful maternity and nursing loungewear from Belabumbum. They’re the perfect pieces for doing exactly what I am right now: the Newborn Fade. They are the softest, prettiest, lace trimmed pieces that are nursing friendly, and I truly feel wonderful in them. It’s good for my brain, honestly, because I feel great inside and out while I literally nurse this baby through the first several weeks of life.
My closet has been on hiatus for the past nine months, but the Belabumbum pieces that I’m washing, wearing, and rotating throughout the week have been a huge part of this transitional time. I’m spoiling myself and it feels perfectly wonderful and necessary.'
We wish the best for Jessica and her big loving family! We hope she'll cherish every moment of this amazingly special time in her life!