Adore Me + Belabumbum = #Balanceforbetter
In the spirit of International Women’s Day, we’re proud to announce that Belabumbum has joined forces with Adore Me – the disruptive lingerie e-commerce company well known for its inclusive size range and mission to promote inner confidence for all women.
The theme for this year’s International Women’s Day is #BalanceforBetter and Adore Me’s acquisition of Belabumbum will result in a better balance for our customers through the synergy created by this union. It will enable Adore Me to support the many phases of a woman’s life by including expecting and new moms in their product portfolio, as well as provide Belabumbum (women founded and owned since 2002) with an opportunity to grow through access to Adore Me's design and production capacity, and tech savvy to deliver more diverse product solutions and extensive size ranges to our maternity customers.
Since our beginning, Belabumbum has prioritized fairness and care along our supply chain and remained committed to promoting women’s well-being – from the woman who bastes those first stitches, to the mom who is anxiously awaiting her new baby. Adore Me respects our strong mission-driven values, and our partnership will provide us with a broader platform to share and reinforce our brand ethos.
We're pleased that the Belabumbum team will remain intact, and we will continue to work with our manufacturers in Central and South America as well – which means a lot to us. In addition to their commitment to inclusivity for their customers, Adore Me has a strong sense of corporate social responsibility, and an admirable gender balance in their workforce both in the US and overseas.
We’re excited about what lies ahead for both brands – from product innovations and special offers, to campaigns and events that nurture both Belabumbum and Adore Me customers and communities. We thank you for your support of Belabumbum. Please stay tuned!