They say blue is for boys…so who better to help us launch our new Hana sleepwear collection than the beautiful @bethanyciotola – mom to 3 boys with the most piercing blue eyes you ever did see.

We were thrilled to have her as part of our Mother’s Day Campaign. Here’s a sweet glimpse of Bethany and baby in our new Hana sleepwear collection.

Bethany modeled for us when she was pregnant with her second child, and has since become an instagram hit with a down to earth take on motherhood and a wonderfully sarcastic sense of humor.