For nearly 20 years we've kept women comfortable and confident in their changing bodies and reminded mamas to take a moment for themselves. We're happy to share expert advice, helpful resources and reminders, and a little inspiration to help support you through your pregnancy, postpartum recovery, and breastfeeding journey.
These two cuties are Irina, who first modeled for us when she was pregnant, and her lovely baby, Eva. This is a behind-the-scenes peek into a break time during our September 2011 photoshoot of our upcoming Spring & Summer 2012 collections.
Now at our 10-year mark, we've been looking at our own navels. Nope, we're not pregnant. We're just taking taking a good look at what we've created and nurtured over the last decade. We're proud of Belabumbum — our baby born of hard work, partnerships, great design, and a commitment to creating a space for women to feel pretty and pampered as they move through the different phases of their lives.
All this inward gazing has led to more clarity about who we are, where we're going, and how we want to connect with you. We understand better that what we're about is blooming woman — celebrating the evolution of our selves, our bodies, and our families. Helping women feel confident, comfortable, and feminine. Every day.
So back to Irina and Eva. We felt great about asking Irina to come back and model for us post-baby. Yes yes we know she's beautiful. But there's more: radiance, health, happiness. She brought her mom along to the shoot. There were baby-nursing breaks. And that's what we wish for you: to shine, to be able to integrate work and family, to be supported, to know you're still hot. (And yes, we also wish you opportunities to nurse while wearing outrageous false eyelashes. Why not?)