Judy Gordon, founder of The Trend Report, went looking for the latest looks for the Today Show's Valentine broadcast. So what's hot? Belabumbum pink cotton gingham — of course! 'You may think cotton gingham is all 'girly girl,'' wrote Judy, 'but when styled up with a sexy little thing with a trendy, triangle, underwire bra it shows you are all woman. The secret? The bra is designed to give cleavage galore.' Galore. Such a good word.

People's February 2007 'Style Watch' issue says 'Move over, femme fatale. Hello, flirt! The best new lingerie pieces tease and tempt without getting tarty.' Belabumbum fits the bill perfectly. We're classy girls. And our celebrity fans? According to People: Ashlee Simpson, Halle Berry, Nicole Richie.

Pregnancy's January 2007 issue features our lovely baby kimonos. They come with matching mom outfits. This is the only time your kid will let you dress them like this — enjoy it while you can! :) Click on the right-hand image to see it bigger.

Katherine Power and Hilary Kerr cut their teeth at ELLE. Then they went new media and launched WhoWhatWear.com — providing immediate access to fashion as worn by the the hottest trendsetters and celebrities. This month's Obession du Jour? Copacabana Lace bras! Isn't the brown one just delicious? They think so. And even better — boobalicious! Like Jane Goodall pottering about the East African forests in search of chimpanzees, your editors at WhoWhatWearDaily are perpetually in search for an elusive species of our own-the fantastic everyday bra. We wondered; could an affordable and comfortable over-the-shoulder-boulder-holder really exist?...

Baby  in your belly keeping you from a good night's sleep? Can't rely on your usual cup of java while you're preggers? Nooooo problem. Our happy, energetic, flirty tulle materinity loungewear will give you an extra boost. Just check out this layout from the lovely folks at Pregnancy. Click on the right-hand image to see it bigger.