• See our Active Collection in Action

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    Every piece Belabumbum designs is made with a purpose. That could not be more true than in the case of our Active Collection - an assortment of premium fitness gear designed to elevate your workout. Created to inspire moms to keep moving during their pregnancies and beyond, Belabumbum activewear pieces are designed to support and flatter – to encourage pregnant women and nursing moms to stay fit, stay healthy and to glow on.  #GlowOnFitMom But we believe that seeing can truly be believing. That's why we love this clip from BIRTHFIT, a new exercise movement designed to inspire...
  • Inside Brenda Bird's C-Section Hospital Bag

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    While every pregnancy is unique, having a C-section adds another level of complexity. One important difference to note is that a C-section means a longer hospital stay, generally 3-5 days. This makes packing your hospital bag even more essential. Of course there's no such thing as the perfect overnight bag, but there are some items you'll definitely be glad to have. Luckily, blogger and designer Brenda Bird opened up her hospital bag and shared the lessons she's learned with us. Among the great products she packed were some Belabumbum essentials. Tallulah Robe I was always cold after my...
  • Baby Center Names Our Bamboo Sleep Bra A New Mom Cooling Essential

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    Your postpartum body experiences some pretty crazy changes, most of them far from glamourous. Increased body sweat and odor is one ailment new moms rarely discuss, probably because of the embarrassment factor. Thankfully one of the sage experts of Baby Center opened up about her personal experience with this unflattering issue after giving birth. She writes: I found I was a sweatier, smellier beast than before birth, when I’d frequently skip deodorant on cool days. Like many postpartum women, I found that some wacky combination of post-birth hormones, stress, and the hard work of carrying around...
  • Sleep is the New Black for 2016

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    We know you've heard it before, but we'll say it again because it's worth repeating: You must put yourself first. When you make your own physical and mental well-being a priority, it makes you better capable of caring for your loved ones. We strongly believe this commitment to yourself has to start with getting enough sleep. Arianna Huffington has declared 'sleep' her big idea for 2016. 'How much and how well we sleep in the coming year — and the years to follow — will determine, in no small measure, our ability to address and solve the problems we're facing as individuals...
  • Discover Reika in our Latest Video

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    At this time of year, as the days get shorter and the mercury continues to dip, there's nothing we love more than cuddling up in our comfiest PJs. That's exactly the moment we captured in our latest video. We believe every great piece - from intimates to loungewear - tells a beautiful, little story. When designing the Reika collection, from our Fall/Winter 2015-16 line, we thought of all the cozy moments our Belas might have in each piece. Moments like the one below:  
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